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Dusko Bjelica1, Jovan Gardasevic1, Ivan Vasiljevic1, Stevo Popovic1

1University of Montenegro, Faculty for Sports and Physical Education, Niksic, Montenegro

Ethical Dilemmas of Sport Advertising

Sport Mont 2016, 14(3), 41-43


The objective of this study represent the sport advertising, while the main goal will be directional to discuss ethical dilemmas of sport advertising. The main tasks of this study is discussing a law regulations and ethics, as well as communication with hidden interest. During the making of this study, the author used descriptive method with consulting of competent literature. The previous author’ experience in this field was also so useful. Moreover, the author used the analytic method and parallel method that is the most productive if you make some inferences about some appearance. Consequently, the main outcome of this study was creating some basic outputs with regards to Ethical Dilemmas of Sport Advertising.


advertising, sport, ethics, dilemma

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