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Edita Kastratovic1

1Fakultet za menadžment u sportu, Univerzitet “Braća Karić”, Beograd

PREDUZETNIŠTVO KAO GLAVNI POSTULAT RAZVOJA SPORTA U SRBIJI

PREDUZETNIŠTVO KAO GLAVNI POSTULAT RAZVOJA SPORTA U SRBIJI

Sport Mont 2008, VI(15-16-17), 748-752

Abstract

Entrepreneurship and entrepreneur became to day-such as in development countries and also in leading countries in transition process-symbol of economical, technologiacl, and social progres. The critical component and pillar of market oriented democratic society consists of micro, smal and midlle size enterprises and private entrepreneurship, who became main pillars in process of establishing of «entrepreneurship society»-evolution connection from managerial to entrepreneural society. Entrepreneurship and management, entrepreneural inovativity and flecsibility became a main remark of entrepreneurship management process, no matter is it big or small enterprises, producing and service organization, governmental or nongovernmental , profit and non profit organisation. The same principles are actual in sport and and sports industry. Without expasion of private initiatives of micro, small and medium sized enterprises, and addopting european and world market criteria and standards in national frame work-no matter of character and valuue of support of international and domestic steak holders we can not expect of dynamic development of sport and entrepreneurship in sport. It is obviesly, the point is about very big spectrum of potential development opportunities today very important , profitable and fleksible models of micro, small and medium sized enterprises, whose market position was establish in sport and sports activities.

Keywords

entrepreneurship, sport, micro, small and medium size enterprises, market principles, standards



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