1Nezavisni istraživač
ULOGA PREDUZETNIŠTVA I SPORTSKOG MENADŽMENTA U RAZVOJU KLUPSKOG PROFESIONALNOG SPORTA
ULOGA PREDUZETNIŠTVA I SPORTSKOG MENADŽMENTA U RAZVOJU KLUPSKOG PROFESIONALNOG SPORTA
Sport Mont 2005, III(8-9),
191-202
Development of professional sport experienced the important transformation in the
last fifty years. The key factors of transformation were involvement of entrepreneur, business
people and individual investitures in sport. In this period sport became extraordinary
attractive per direct and indirect audience with help broadcasting. This attracted lot of investitures
and sponsors not just in order of making profit but also in order of personal promotion.
Professional sport and investitures were joined and made great business and one of
the most development industry in the world, sport industry. All of these contributed faster
development professional sport specially in North America and Europe in the most attractive
sport area: football, basketball, tennis, athletic etc. That attracted lot of investitures and
sponsors not just in order to make a profit but also in order with there personal media promotions.
This trend expanded and area of Former Yugoslavia, and today of Serbia and
Montenegro, with specific limits and exceptions. N/AAbstract
Keywords
