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SPORT – REKREACIJA –TURIZAM -PROGRAMSKE I DRUGE OSNOVE ZAJEDNIČKOG DJELOVANJA-
SPORT – REKREACIJA –TURIZAM -PROGRAMSKE I DRUGE OSNOVE ZAJEDNIČKOG DJELOVANJA-
Sport Mont 2005, III(8-9),
133-142
Over the past decade, tourism has become so closely integrated with sports and
recreation as they represent an integral part of the overall tourist activity. Thus, the sport
activity and recreation should be taken as priorities, and much should be done to further
develop this field of tourism.
The Global tourist market today includes approximately 300 million people, and it
generates revenues that go past the 100 million dollars mark, a year. The universal tourist
body is estimated to soon grow to close to half a billion people. As such, it represents an
enormous earning potential for Montenegrin tourism, having in mind its attractive nature
and abundant resources. This calls for all the subjects of Montenegrin tourism industry to
modernize its tourist offer on all levels, to suit demands of the modern market. The
modernization process should include programs that involve sports and recreation.
In order to improve and modernize the conditions for sports and recreational
activities, it is critical and almost binding to invest in construction of athletic centres (gyms,
courts, etc.) that would offer a wide range of activities. This should be the case in all the
regions of the country; and activities should therefore be adjusted to specific environments
and needs of each region.
Along with the modernization of the tourist offer (when it comes to athletic and
recreational activities), goes the quality and level of service. A professional service requires
certified staff, with a variety of educational backgrounds that are trained and equipped to
assist with all the needs that the modernization process should require (from planning to
maintenance), and also enrich the tourist offer. N/AAbstract
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