Nebojsa Maksimovic¹, Radenko Matic¹, Svetlana Mihic²

¹Fakultet sporta i fizičkog vaspitanja, Novi Sad
²Viša škola za uslužni biznis, Sarajevo

MARKETING STRATEGY OF SPONSORSHIP IN SPORT

MARKETINŠKA STRATEGIJA SPONZORSTVA U SPORTU

Sport Mont 2008, VI(15-16-17), 630-634

Abstract

The paper outlines the preparation of sponsorship offer in sport. Analitically, each phase in preparation for sponsorship offer has been analised step by step as well as all necessary actions that marketing team undertakes during the realisation and when the sponsorship program is finished.

Keywords

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