Dragan Djuranovic¹, Srecko Novakovic²

¹Fakultet za uslužni menadžment Doboj
²Član reprezentacije Srbije u karateu i član svjetske karate asocijacije HACHI-O-KAI

DIREKTNI UTICAJ SPONZORSTVA NA RAZVOJ SPORTA

DIREKTNI UTICAJ SPONZORSTVA NA RAZVOJ SPORTA

Sport Mont 2007, V(12-13-14), 654-661

Abstract

Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the fi nancial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive infl uence of sponsorship over sports development has been achieved through properly selected elements of sports strategy

Keywords

sponsorship, strategy, marketing, image, infl uence, teams, result

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