Stevo Popovic¹, Blazo Jabucanin¹

¹Sportska asocijacija Budve, Budva

THE ROLE OF MARKETING IN MODERN SPORT PROCEDURE AT EXAMPLE OF SKIING

ULOGA MARKETINGA U SAVREMENIM SPORTSKIM TOKOVIMA NA PRIMJERU SMUČANJA

Sport Mont 2008, VI(15-16-17), 488-495

Abstract

The object of this project is marketing in modern sport procedure. The main focus will be directional to skiing and specific marketing in the area where it participated. The questions of sport marketing will be tested at Ski club “Mogren” from Budva. The main goal refers the requirement that sport in modern world should be presented as less simpler, cheaper and more attractive way. During last 30 years, sports, including the skiing, alike one of the Olympic sports, became much more active in the filed of selling the irproducts. The main tasks of this project are presenting and arranging the concept of marketing, strategic marketing, specific marketing in sport, marketing and sponsorship and importance of marketing in the modern sport at example of skiing. During the making of this project the authors used descriptive method with consulting of competent literature. The previous author’s experience in this field was so useful. More over, the authors used the analytic method and parallel method which is the most productive if you make some inferences about some appearance.

Keywords

Marketing, Strategic marketing, Sport, Sponsorship, Product, Costumer

View full article
(PDF – 1077KB)