Nebojsa Maksimovic¹, Zoran Milosevic¹

¹Fakultet fizičke kulture, Novi Sad

STRATEGIC APPROACHES TO CHANGES OF ENVIRONMENT\ OF SPORTS ORGANIZATIONS

STRATEGIJSKI PRISTUPI PROMENAMA OKRUŽENJA SPORTSKIH ORGANIZACIJA

Sport Mont 2006, IV(10-11), 538-544

Abstract

Determining acceptable strategic goals requires analysis of the position of a sports organization within the sport world and wider business environment. A range of trends may affect development prospects and business activities of an organization. There are possibilities of population fluctuation (e.g. purchase power of winter sports practitioners), trends of economy, technological development, and legislation (e.g. prohibition of tobacco and alcohol advertisements), or activities of special interest groups (e.g. development of violence in sport). After clarifying its mission and goals, management of a sports organization reveals that some factors are important, while series of others are not

Keywords

strategy, goals, mission, management, economy, trend, environment, sports organization.

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