Danilo Acimovic¹, Enver Medjedovic¹

¹Univerzitet u Novom Pazaru

WHAT SPORT MANAGEMENT CAN NOT DO WITHOUT? “Public relations”

BEZ ČEGA MENADŽMENT U SPORTU NE MOŽE? PUBLIC RELATIONS (ODNOSI SA JAVNOŠĆU)

Sport Mont 2010, VII(21-22), 127-129

Abstract

The paper discusses about the necessity of use of contemporary communication methods, which primarily reflects in public relations (PR activities) as one of key activities for successful management practice in global, likewise in special attention to the sport.

Keywords

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