Pavle Rubin¹, Predrag Perusko¹

¹Sportska Akademija (Beograd, Srbija)

IMPORTANCE OF STRATEGIC INFORMATION FOR DEVELOPMENT OF BC «BENETON» TREVISO

VAŽNOST STRATEŠKIH INFORMACIJA ZA RAZVOJ KOŠARKAŠKOG KLUBA „BENETON“ TREVIZO

Sport Mont 2010, VIII(23-24), 235-241

Abstract

The problem of this study comes from the fact that in the modern world full of turbulent changes and large number of information (or data), we need to recognize information that have strategic importance. Mentioned information should be used in problem solving approach and for creating competitive advantage. The aim was to determine the importance of strategic information used in basketball club "Beneton" Treviso development process. The concept of club development strategy was analyzed, and strategic plan formulation and implementation were presented. Study describes Beneton's way to the European top ( for a relatively short period of time), by using quality management and marketing practices, with full appreciation of strategic information.

Keywords

basketball, club development, strategic information

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