Dragan Vukasovic¹, Obrad Tadic¹, Nebojsa Malenkovic¹

¹Nezavisni istraživač

PRICING OF PRODUCTS IN THE SPORTS TOURISM

FORMIRANJE CENE PROIZVODA U SPORTSKOM TURIZMU

Sport Mont 2012, X(34-35-36), 440-446

Abstract

The market is constituted in the sport tourism as well as other markets, which means that the market operators, market price and the main object of the constituent elements of the tourism market. The market is a set of interdependencies of regular contact between the actors of the market, supply and demand. All the scholars agree that the sports tourism is a specific market. Tourist offer is very heterogeneous, both in terms of number and type of goods and services that are offered to consumers by considering the number of carriers offer. In contrast, every user as an individual requires a large number of different services and goods, at different times and different quality. The difference between the sports tourism market and other markets is that it occurs in other markets a number of customers looking for exactly the goods or services to a particular supplier, and sports tourists require more complex services from suppliers and adequate price. In a particular area creates a package of services that satisfied the needs of tourists. Tourists requires a unique or complex services and adequate price and the offer is broken into several suppliers.

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