Srecko Novakovic¹

¹Holding Kompanija ”SOLID” Subotica

MARKETING STRATEGY IN SPORTS SPONSORSHIP

MARKETINŠKA STRATEGIJA SPONZORSTVA U SPORTU

Sport Mont 2012, X(34-35-36), 425-433

Abstract

Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive influence of sponsorship over sports development has been achieved through properly selected elements of sports strateg.y

Keywords

sponsorship, strategy, marketing, image, influence, teams, result.

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