Sanja Pekovic1, Djurdjica Perovic1, Tatjana Stanovcic1, Jovana Vukcevic1
1University of Montenegro, Faculty of tourism and hotel management Kotor, Montenegro
Is Montenegro Considered as a Sports-Recreational Destination?
Sport Mont 2018, 16(2), 83-86 | DOI: 10.26773/smj.180615
Abstract
The paper aims to examine if, according to the tourists coming to the country, Montenegro is considered as a sport-recreational destination. The data used in the study is extracted from the Montenegrin survey called Guest Survey 2014, comprising of 35 questions related to the tourist travel behavior and satisfaction during their stay in Montenegro. The paper uses the results of the study to provide descriptive statistics concerning the motives of tourist to visit Montenegro (one of the question is related to sport-recreational activities). Furthermore, it verifies link between tourists’ motivation related to sport -recreational activities to come to Montenegro and their overall satisfaction with sport -recreational activities. The results indicated that only around 1% of tourists in our sample who visited Montenegro indicated sport- recreational activities as the main motive for the visit, around 3% of tourists indicated sport- recreational activities as a second motive while around 5% of tourists indicated sport and recreational activities as the third motive. However, around 60% of tourists reported that they were satisfied with overall sport -recreational activities during their stay in Montenegro. This study shows that even that Montenegrin sport-recreational offer is on the satisfactory level, managers and policy-makers should provide additional effort to present Montenegro as a sport-recreational destination since very low percentage of tourists are motivated to visit Montenegro related to these activities. The paper thus concludes by setting recommendations related to diversification of Montenegrin tourism offer by pursuing sports-recreational tourism forms.
Keywords
sport tourism, Montenegro, destination
View full article
(PDF – 267KB)
References
Agarwal, S. (2002). Restructuring seaside tourism: the resort lifecycle. Annals of Tourism Research, 29(1), 25-55.
Chalip, L., & Costa, C.A. (2005). Sport event tourism and the destination brand: Towards a general theory. Sport in Society, 8(2), 218–237.
Cohen, S.A., Prayag, G., & Moital, M. (2014).Consumer behaviour in tourism: Concepts, influences and opportunities. Current Issues in Tourism, 17(10), 872-909.
Geffroy, V. (2017). Playing with space: A conceptual basis for investigating active sport tourism practices. Journal of Sport & Tourism, 21(2), 95–113.
Hall, M. (1992). Adventure, sport and health tourism. In B. Weiler& M. Hall (Eds.), Special interest tourism. London: Belhaven.
Harrison-Hill, T., & Chalip, L. (2005). Marketing sport tourism: Creating synergy between sport and destination. Sport in Society, 8(2), 302-320.
Hinch, T.D., & Higham, J.E.S. (2003). Sport, space and time: Effects of the Otago Highlanders franchise on tourism. Journal of Sports Management, 17(3), 235–257.
Hinch, T.D., & Higham, J.E.S. (2011). Sport tourism development (2nd ed.). Bristol: Channel View Publications.
Klenosky, D.B. (2002). The “pull” of tourism destinations: A means-end investigation. Journal of Travel Research, 40(4), 396–403.
Kozak, M. (2002). Comparative analysis of tourist motivations by nationality and destinations. Tourism Management, 23(3), 221–232.
Leiper, N., (1990). Tourist attraction systems. Annals development: An analysis of the positive and of Tourism Research, 17(2), 367-384.
Markuš, Z., Peković, S., & Popović, S.(2017). The Role of Sport-Recreational Activities in Creation of Tourism Satisfaction. 7th International Scientific Conference –Knowledge and business challenges of globalisation, ISBN 978-961-6997-03-4, Celje, Slovenia.
Ramshaw, G., & Gammon, S. (2015). Heritage and sport. In E. Waterton & S. Watson (Eds.), The Palgrave handbook of contemporary heritage research (pp. 248–260). London: Palgrave Macmillan.
Shonk, D.J., & Chelladurai, P. (2008). Service quality, satisfaction, and intent to return in event sport tourism. Journal of Sport Management, 22(5), 587–602.
Stanovcic, T., Pekovic, S., Celebic, A., & Simovic, O. (2015). Tourism expenditure for sport activities: the case of Montenegro. Sport Mont, XIII(43-44-45), 239-244.
Tassiopoulos, D., & Haydam, N. (2008). Golf tourists in South Africa: A demand-side study of a niche market in sports tourism. Tourism Management, 29(5), 870–882.