original scientific paper

FRANCHISE CONCEPT AS POSSIBLE MARKETING STRATEGY FOR TOURISM DEVELOPMENT

Svetlana Mihic¹, Branka Maksimovic¹

¹Viša škola za uslužni biznis, Sarajevo

Sport Mont 2008, VI( 15-16-17), 513-521

Abstract | Article (PDF – 0KB)

  original scientific paper

MARKETING MIX AND MARKETING ENVIRONMENT OF A SPORT ORGANIZATION

Nebojsa Maksimovic¹, Radenko Matic¹, Svetlana Mihic²

¹Fakultet sporta i fizičkog vaspitanja, Novi Sad
²Viša škola za uslužni biznis, Sarajevo

Sport Mont 2008, VI( 15-16-17), 622-629

Abstract | Article (PDF – 481KB)

  original scientific paper

MARKETING STRATEGY OF SPONSORSHIP IN SPORT

Nebojsa Maksimovic¹, Radenko Matic¹, Svetlana Mihic²

¹Fakultet sporta i fizičkog vaspitanja, Novi Sad
²Viša škola za uslužni biznis, Sarajevo

Sport Mont 2008, VI( 15-16-17), 630-634

Abstract | Article (PDF – 272KB)

  original sientific paper

MARKETING STRATEGIJA RAZVOJA TURIZMA U SRBIJI

Svetlana Mihic¹

¹Fakultet za poslovno pravne studije, Novi Sad

Sport Mont 2011, VIII( 25-26-27), 209-214

Abstract | Article (PDF – 169KB)

  original sientific paper

THE CONSEQUENCES OF GLOBALIZATION UPON SAFE TOURISM

Svetlana Mihic¹

¹Visoka škola za uslužni biznis, Istočno Sarajevo-Sokolac

Sport Mont 2009, VI( 18-19-20), 184-189

Abstract | Article (PDF – 156KB)

  original sientific paper

MARKETING TRENDS AND STRATEGIC MANAGEMENT IN DESTINATION DEVELOPMENT

Svetlana Mihic¹, Sasa Raletic²

¹Visoka škola za uslužni biznis, Istočno Sarajevo-Sokolac
²Fakultet za preduzetni menadžment

Sport Mont 2009, VI( 18-19-20), 190-194

Abstract | Article (PDF – 91KB)