Original Scientific Paper

The Mediation Effect of Corporate Image and Corporate Attitude on the Relationship between the Social Responsibility Activity of Sports Enterprises and the Loyalty of Customers

Kyongmin Lee¹, YongKoo Noh², Kang-Won You³

¹Dankook University, Department of Sport Management, Cheonan, Korea
²Korea Institute of Sport Science, Department of Policy Development, Seoul, Korea
³Jeonju University, Department of Soccer, Jeonju, Korea

Sport Mont 2020, 18( 1), 33-37

DOI: 10.26773/smj.200206

Abstract | Article (PDF – 115KB) | References