Original scientific paper

Application of Emotional Branding Strategy in the Model Development of Sports Brand of The Bottled Water Market

Marija Jankovic¹

¹University of Mediterranean, Faculty of Business Studies, Podgorica, Montenegro

Sport Mont 2017, 15( 2), 49-52

Abstract | Article (PDF – 291KB) | References

  Original scientific paper

Challenges of Sports Branding

Marija Jankovic¹, Andjela Jaksic-Stojanovic²

¹University Mediterranean, Faculty of Economics and Business, Podgorica, Montenegro
²University of Mediterranean, Faculty for Visual Arts, Podgorica, Montenegro

Sport Mont 2019, 17( 1), 75-78

DOI: 10.26773/smj.190213

Abstract | Article (PDF – 211KB) | References

  Short report

Montenegro as High-Quality Sports Tourism Destination- Trends and Perspectives

Andjela Jaksic-Stojanovic¹, Marija Jankovic², Neven Seric³

¹University of Mediterranean, Faculty for Visual Arts, Podgorica, Montenegro
²University Mediterranean, Faculty of Economics and Business, Podgorica, Montenegro
³University of Split, Faculty of Economics, Split

Sport Mont 2019, 17( 1), 93-95

DOI: 10.26773/smj.190218

Abstract | Article (PDF – 87KB) | References